We saw a gap in expert labor availability and decided to create a solution: professional services consulting built for your success.

James of Horsepower Today team working at his desk in Omaha Nebraska

The Horsepower Today Story

Horsepower Today was founded by Brooke Pauley. Through the direct work with numerous clients, she identified a common challenge: many organizations struggle with labor shortages and inefficiencies.

She needed the dedicated horsepower to propel the business forward.

Our founder realized she could offer these businesses even more.

She embarked on a journey to establish a professional services consulting firm. Her vision for Horsepower Today has solidified as the ideal solution that individuals and businesses require in the 21st century.

Horsepower Today team in Omaha Nebraska meeting over coffee table

Our Mission: We Believe In Growth

At Horsepower Today, our mission is simple: we strive to provide unmatched business and family office services that empower our clients to reach their full potential. At Horsepower Today, we understand that our clients’ needs begin on the ground floor and extend far beyond the boardroom.

Our professional consulting services are dedicated to driving your business success, while our family office services remain a deeply personal commitment. We are here to journey alongside you, crafting solutions that enhance both your professional achievements and personal well-being.

Our own professional goals reflect our willingness to help

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Daily Advancement

We are constantly learning and evolving, staying ahead of the curve to offer comprehensive and innovative solutions to our clients.

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Targeted Recruitment

The key to our team is the talent we recruit across the nation. We interview and hire each person for their expertise and their passion to make a difference.

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Mutual Success

Our success is intertwined with the success of our clients. We’re dedicated to building a real and enduring relationship with our clients to deliver exceptional results.

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Unbiased and Holistic Care

We believe in the power of completely unbiased transparency and open communication because it’s the foundation for building lasting relationships.

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Continuous Improvement

We believe that there is always room for improvement, which is why we continuously evaluate and improve our processes to provide better services for our clients.

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Customization and Personalization

Our tailored non-binding scope of work is crafted with care, ensuring you receive personalized, white-glove services that truly reflect and support what matters most.

Meet the Leadership Team

We are proud to have a diverse, dedicated and deeply experienced team of professionals at Horsepower Today.

Brooke Pauley, CPA, CEO and Co-Founder of Horsepower Today headshot in office

Brooke Pauley, CPA

Founder & CEO

With 16 years of experience, including eight years in public accounting and six years as Corporate Controller for a multi-location dealership, Brooke specializes in organizing financial data that resonates with business owners and leads the Horsepower Today team as CEO and Co-Founder.

Brooke is a Certified Public Accountant and QuickBooks ProAdvisor, with a history of serving on boards as treasurer. Brooke focuses on empowering her team, clients, and independent contractors. In 2024, she was honored as one of the Midlands Business Journal’s 40 Under 40 in Omaha, recognizing her outstanding contributions to her profession and community.

Her passion lies in helping others achieve their goals and providing relevant financial insights to support their success. Brooke loves to give back and is currently active in her church and as treasurer for her local PTO.

How Our Services Can Help

At Horsepower Today, we want to fill every possible gap in your organization—otherwise, our professional services consulting wouldn’t be complete. Each key area is designed for the specific purpose of enhancing your business operations and driving growth.

Fractional Professional Services

Financial Analysis

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Operations Leadership

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Human Resources (HR)

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Bookkeeping

Accounting & CFO

Controller Services

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Strategic Planning

Leadership Development

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Valuation Analysis

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ERP Implementation

Family Office Services

Asset Management Liaison

Unbiased Third-Party Advisory Services

Long-Term Legacy and Family Financial Needs

Estate Planning and Management

Personal and Lifestyle Management

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Family Governance

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Non-Binding Scope of Work

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Institutional-Level Investment Coordination

Holistic Risk Management

What Our Clients Say

“The team at Horsepower Today has had a significant impact on our success.”

– Sandhills Energy

“Horsepower Today provides very reliable and professional service. We trust their professional opinions and have confidence in their solutions, plus we are impressed with their prompt service and friendly staff.”

– Wendy Bailey, Director of Finance and HR, Crane Trust

“As a growing company with over 300 team members, having access to accounting and HR professionals through Horsepower Today has been great. They were able to help us through some tough situations after losing key managers. They kept us moving in the right direction even after we stabilized.”

– Chad Lottman, Owner of Landmark Snacks

“I cannot thank Horsepower Today enough. Their passion and professionalism are unmatched. Thank you for everything your team has done to support the growth of our business!”

– Curtis DeBerg, Founder, GiveBlueHope.org

“I simply do not know what our company would have done without Horsepower Today. We needed sophisticated CFO services that we could never have filled or afforded internally. Brooke and team were literally invaluable.”

– H. Daniel Smith, Partner, Smith Pauley LLP

“Collaborating with Horsepower Today has significantly enhanced the efficiency and effectiveness of our department. Their expertise and tailored solutions have streamlined our processes, optimized resource allocation, and contributed to achieving our strategic goals. The impact of this partnership has been transformative, enabling us to deliver greater value and results within a shorter timeframe.”

– Traci McAuliffe, Senior Director, Talent & Strategy

“Horsepower Today has been the accounting resource we’ve needed to get through a time of extreme growth and change. They’re expertise and dedication made it possible for us to accomplish our goals and keep our administrative process running smoothly. We’re grateful to the team at Horsepower and thankful for our ongoing relationship.”

– Jason Charles, 1 Source

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